Roxanne Ierino Ricketts

You may know me as Roxy. I have over a decade of public relations + communications experience with a passion for cultivating brands and professionals. As a brand strategist, I do more than PR. I combine my public relations background with an untraditional, results-driven approach to yield meaningful exposure. 

I spent most of my career in NYC, gaining experience across beauty + lifestyle brands and renowned experts. During that time, I developed an approach that holds me to a higher standard. 

To put it simply, I care. My entrepreneurial mindset keeps me accountable and persistent. Similar to the launch you delayed because it wasn’t perfect, I take the same pride in all I execute and deliver. To me, PR isn’t just a service you outsource—it’s a chance to tell the world who you are and I want to get it right.

I have a Bachelor of Arts degree in Public Relations. Here’s what stuck with me most: remain ethical. Also, you can memorize the definition of PR but it cannot be defined. Let’s define what it means for you or your brand.